ABSTRACT
The chapter presents the results of selecting the mode air travel by considering other modes of transportation to highlight public's preferences of mode transport. The approach was a cross-sectional study by employing a questionnaire to a sample size of N=500;the data were collected from January to June 2019. The main conclusion of the analysis was that the preferred mode of transport was by bus (59.6%) followed by air travel (23.6%). Some of the cons and pros of air travel are the following: 1) air travel is considered too expensive (90%);it is believed that 70% of Mexicans do not participate in air travel;2) it may be perceived as unreliable due to the unexpected such as extreme weather, earthquakes (e.g., the 19 September earthquake in 2017) and volcanic activity ("Popocatepetl" volcano eruptions);3) it is perceived as the fastest and most comfortable compared to bus and car transportation;4) the benefits of the air transport industry in Mexico pre-COVID-19 pandemic were that it contributed to 3.05% of the country's GDP. © 2022, IGI Global.